A digital stamp card sounds like an IT project. It isn’t: the whole journey from an empty app to the first card in a real customer’s wallet is shorter than a lunch break. Here’s the complete flow — step by step, with the tips we give every new business.
Step 1: Get the app and create an account
Download Treuly – Stempelkarten from the App Store onto your iPhone and create an account — with your email address, or directly via Apple or Google. The app then asks for your business name, and that’s the end of the paperwork.
Tip: The free plan is plenty to start with. It includes one card, one location and up to 50 active customer passes — enough to try the whole thing in real life before you commit to anything.
Step 2: Design your card
Now for the fun part. You pick one of 37 templates as a starting point — from deep coffee brown to a neon studio look — or start with your own design:
- Pick a template: Every template comes with its stamp count and icon built in — they range from 5 to 12 stamps. Choose the one whose rhythm fits your business: 8 to 10 stamps is the classic, and a 5-stamp card works well for a bakery or kiosk. The colours are yours to change either way.
- Or design your own: If you want full freedom, you choose the stamp target and icon yourself (13 to pick from — coffee bean, heart, star, scissors, pizza and more). Pro adds your logo and a custom background image.
- Name the reward clearly: “Your 10th coffee is on us” beats “a surprise”. Customers should know at first glance what they’re collecting for.
The app shows you a live preview of how the card will look in the wallet. You can also send a test pass to your own phone before anyone else ever sees the card.
Step 3: Print the QR code and put it on the counter
Your card gets its own QR code. Print it — the app includes ready-made print templates, for example for a counter display — and place it where people pay. Counter, till, bar: anywhere clearly visible in the moment customers are briefly waiting anyway.
Tip: One short line on the display helps more than any design: “Scan me — stamp card straight to your wallet, no app needed.”
Step 4: Customers scan — the card lands in their wallet
From here it runs by itself: a customer points her camera at the QR code, taps once, and the stamp card is in her Apple Wallet. On Android phones the same thing works via Google Wallet. Nobody installs an app, nobody types in an email address. Your customers stay anonymous, too — the card works without any personal data.
This is the moment that regularly surprises new businesses: there is no hurdle. Your customers’ entire “sign-up process” is a camera scan.
Step 5: Stamp on the next visit
When the customer comes back, she shows her card in the wallet — it carries its own QR code. You or your team scan it in the app’s Scan tab, and the stamp is on. The pass updates itself in that moment, right on her lock screen: 6 of 10 becomes 7 of 10.
When the card is full, the app tells you. You can redeem the reward together right away — or the customer saves it for later; that works too.
Rush-hour tip: Scanning also works when your Wi-Fi is having a moment. The app remembers the stamps and files them as soon as the connection is back.
What to know on day one
- Explain it once per shift, not once per customer. After a few days your regulars know the drill, and the counter display does the rest.
- Start with one card. One clear card with one clear reward beats three complicated ones — the design guide covers what makes a card work. You can always expand later.
- Check the dashboard after a week. How many cards are out there, how many stamps were given? You never had these numbers with paper — use them.
And if you need more?
If the programme grows, the plans grow with it: Treuly Pro (€39 a month or €390 a year, with a 7-day free trial on the yearly plan) removes the limits — unlimited cards, up to three locations, push campaigns and analytics with CSV export. For everything beyond that, there’s Treuly Business. The details live on the pricing page; you subscribe directly in the app through the App Store — no paperwork.
But that can wait. For today, this is enough: get the app, build the card, put the QR on the counter. The rest follows with your customers’ first “oh, that was quick”. Still weighing whether digital suits your shop at all? The honest paper-vs-digital comparison won’t decide for you — but it makes deciding easier.