Notes from the counter.
Practical articles on stamp cards and customer loyalty — written for people who run a shop, not for marketing departments.
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A digital loyalty card for your hair salon
Why loyalty cards work differently in salons than in cafés — and how a wallet card keeps your regulars coming back, with no app required.
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Apple Wallet & Google Wallet for businesses, explained simply
What wallet passes are, how your business puts its own cards into Apple Wallet and Google Wallet — and what it costs. No tech jargon.
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Create a digital stamp card — step by step
From empty app to a finished stamp card in your customers' wallets: the complete Treuly flow, explained step by step.
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Customer loyalty for cafés: 7 ideas that actually work
Seven field-tested ways to turn walk-ins into regulars — from counter rituals to a stamp card that can't get lost.
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Loyalty programs for small businesses: the practical guide
Reward, mechanics, rollout, measurement: how to build a loyalty program your team actually runs and your guests actually use.
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Paper vs. digital stamp cards: an honest comparison
What paper stamp cards really cost, where they shine — and when a digital stamp card in the wallet is the better choice for your business.
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Stamp card or discount app? What fits your business
Your own stamp card, a discount platform, or paper: an honest comparison of the three paths to customer loyalty — with a clear recommendation per situation.
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What makes a good stamp card
Reward, stamp target, branding, icon: the four decisions that determine whether your stamp card gets used — with examples from real templates.